Today, the increase of AI-generated content on music platforms is noteworthy. Deezer announced that 44% of the works uploaded daily are created using this technology. This translates to approximately 75,000 new tracks daily, holding a significant share in the platform's total upload volume.
AI and Music Production
In recent months, a noticeable increase in music created by artificial intelligence has been observed. Deezer notes that alongside the proliferation of automated music production tools, there has been a rise in spam content or tracks at risk of copyright infringement being uploaded to the platform. This situation presents new challenges regarding revenue distribution and copyright for artists.
Deezer CEO Alexis Lanternier acknowledges the creative opportunities that AI presents in music production but emphasizes that the rate of increase needs to be managed carefully. They express that they are investing in various technologies to protect artists' rights and prevent misuse. Instead of completely banning such tracks, Deezer aims to adopt a defined and transparent approach within the system.
Transformation in the Music Industry
The music industry is undergoing a profound change due to the decreasing costs of content production. Platforms are now required to take a more active role in curation, verification, and building trust. It is anticipated that future competition will be shaped not only by catalog size but also by the quality and reliability of content.