Recently recognized in the outdoor advertising sector, Shubuo has received a $1 million investment from Gedik Yatırım and Inveo Yatırım Holding through Turpe. With this support, Shubuo aims to expand its digital screen network on taxis and deepen its data infrastructure.
Goals Expand with Investment
Transforming outdoor advertising into a mobile experience, Shubuo stands out with innovative approaches such as location-based targeting and real-time content management. With this investment, the company plans to enhance operational efficiency and grow as a data-driven technology platform in the medium term. The founding team of the company states that this investment will bring them closer to their goal of entering global markets.
Shubuo's business model has evolved beyond being just an advertising medium, becoming a platform that offers additional income models for taxi drivers. The venture aims to support digitalization in the industry by developing collaborations with mobility platforms and fintech companies in the upcoming periods.
Among the company's investors are several notable figures, including Mehmet Fatih Bilici, Vice President of the Istanbul Textile and Raw Materials Exporters Association, and Murat Salar, CEO of Azimut Portföy. This strong investor structure could enhance Shubuo's potential, allowing it to play a significant role in the transformation of outdoor advertising.
“The model developed by Shubuo has the potential to transform into a programmatic purchasing and data-optimized publishing model in the physical world.” - Onur Topaç
With this innovative approach, Shubuo is expected to change the standards in the industry. The company's progress towards its digitalization goals is likely to yield effective results both in Turkey and in international markets.