Mobile game publisher Tamatem announced a significant move in playable ad technology by acquiring Playable Factory. With this acquisition, the company aims to further advance its services.
Tamatem's Future Vision
Tamatem plans to strengthen its existing technologies and expand into new market areas. The company's goal is not only to increase its influence in the MENA region but also to create a global gaming platform. By focusing on content development, infrastructure improvements, and advertising technologies, it aims to enhance its competitive edge in the industry.
Founded in 2021, Playable Factory has over 250 clients worldwide and has attracted attention in the industry by developing numerous interactive ads. It is known that significant increases in user acquisition processes have been observed thanks to the solutions provided by Playable Factory.
Game Infrastructure Powered by Artificial Intelligence
Tamatem's CEO Hussam Hammo emphasized that following this agreement, the company has integrated advanced playable ad technologies into its platforms. According to Hammo, this step will make content and distribution systems more effective.
Additionally, among Tamatem's long-term goals is to fundamentally transform game development processes through the use of artificial intelligence. With this new vision, the company is expected to create smarter growth models and faster production cycles.
Moreover, Tamatem's recent investors include notable names such as Next Ventures and Square Enix, bringing the total investment amount to over $25 million.